Companies such as yahoo, Google, PepsiCo, maggi are becoming famous.These companies are performing well in their court because of their marketing strategy. These companies treat the customer as a king, allowing him to experience his own taste and preferences.

Many contests are conducted by these companies and many can be watched on television. Personalized experience to the customer gives him pleasure of self satisfaction. As such yahoo’s yodel is flashed on the screen to make us happy about our own yodel. Joy of discovery of the user with involvement in the product leads to many innovations. The change in overall marketing allows the customer have a strong association with the brand.