There are many ways of doing business. One model is simple. You do everything. You have the product. You market it. You sell it. You reach it to the consumer. You also ensure the logistics of distributing the product in its final leg of reaching it.

There is another model. In this model, you use some other parties to get things done for you. You may tell other parties to do the manufacturing for you, at your specs. Or, you may get some fulfillment service provider to do the logistics for you. Or, you may get another company to sell the product for you.

There are both advantages and disadvantages in each of the models. When you do everything yourself, you need to have the time and the management bandwidth. You may not have the time for things that have to be done.

However, if you go down the other route, you will have time on your hands but your costs will typically go up.

But, when you use fulfillment service, you can ensure that the last mile connectivity gets completed properly.

There are a number of fulfillment company availability these days. They can complete the logistics and also the distribution function for you.